We’re thrilled to partner with Viv and the LEGO Group, and hope to inspire fans to continue creating their own unique Sonic the Hedgehog™ experiences for generations to come.” Talking about the collaboration, Jason Rice, Director of Brand Licensing, SEGA® Europe Ltd, said “At SEGA, we’ve always encouraged fans to take part in the legacy of the Sonic franchise through their own creations and it’s wonderful to see the tradition continued through the LEGO Ideas® program. The Sonic Mania Green Hill Zone LEGO Ideas® design will now go into the product development phase, in partnership with SEGA® and once finalised will be available worldwide. Having 10,000 people back my design was overwhelming enough, even with friends and family behind me, but having it be selected for further development was the most exciting secret I have ever had to keep!” Talking about the winning idea, Viv Grannell said “I’ve been invested in the world of Sonic for almost my entire life, and it’s such a perfect fit for the LEGO system that I spent about a year rallying support for it to happen. Once the design was completed, it achieved the prerequisite 10,000 votes from LEGO fans worldwide – before being greenlit to go into production by the LEGO Group. Viv’s design was inspired by SEGA’s critically acclaimed 2017 platformer experience Sonic Mania™, and features iconic characters and environments from the game’s Green Hill Zone level. Viv, also a passionate Sonic fan, created her design as a submission to the LEGO Ideas® platform, a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turns them into reality. LEGO IDEAS® ANNOUNCES A SUPERSONIC FAN DESIGN CREATION: SONIC MANIA™ GREEN HILL ZONEĤth February 2021: LEGO Ideas® today announced they will be bringing SEGA’s® legendary speedster, Sonic the Hedgehog™, to brick form, thanks to a concept design submitted by 24 year-old, UK based, LEGO® superfan Viv Grannell. Of course, the final product will probably defer a bit from the concept version that was submitted (seen above) – so we’ll just have to wait and see how it turns out!Ĭheck out he official announcement from LEGO and SEGA below: LEGO and SEGA have announced a partnership to produce the set for real, and are currently in the product development phase. Well, it looks like the hypothetical set will indeed be hitting actual store shelves in the future! Back in 2019, one creative Sonic fan embarked on a LEGO Ideas campaign to get her conceptual Sonic Mania set turned into reality – and quickly gained 10,000 votes of support from the community.
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